Fixed Mindset

Imagine a River, a single point of consciousness as a droplet of water in an endless current, Now imagine a fixed mindset where you had to fight the flow and swim back upstream. how much energy would that take?  When success is seen as a fixed point rather than a continuous process, growth can become rigid and restricted. However, by expanding our ways of thinking to remain flexible, we can approach life as a game with a direction rather than a destination. Think of it as using a compass instead of coordinates on a GPS. This allows for creativity, flexibility, and enjoyment of the experience over the enjoyment from the achievement of the end result alone.

Imagine you're a trailblazer charting a course into uncharted territory. You know the general direction you want to move in and start heading that way. Along the journey, you might encounter an animal trail, a paved highway, or a dense jungle. Regardless of the path you find, you continue moving in your chosen direction, adapting as necessary. The journey's challenges and unpredictability make it unique and rewarding—if it were easy, everyone would do it.

Let's explore some ideas around "what holds us back" where it relates to our pursuits as creatives. for example, let's say you're a recording artist and your mix has some issues leaving you telling yourself 'i suck, i'll never be good enough.' It's likely not a matter of the quality of your gear, which DAW, or which plugins you're using, a common misconception - 'if i just upgrade this or that, then i'll be better at ____ - but let's dig deeper, what's at the root to prevents success?

Let's talk about limiting beliefs.

We can address limiting beliefs through the shifting of mindset, sounds simple right? Easy in-Principle but Difficult in-Practice. How can one unlock his/her full potential? How does one overcome obstacles, to pursue dreams with confidence, with resilience, with passion? Results dont happen immediately but the development of this internal-skill through the training of ones mind can be key to breaking free of negative cycles and achieving better results faster.

Creativity, at it's core, drives the ability to think outside the box. another word that comes to mind is innovation, or the ability to come up with original ideas, and to execute them in novel and engaging ways. Creative thinking enables artists and promoters to break free from traditional approaches and experiment with new methods of connecting with audiences. This articl explores ideas around innovation and creativity in the context of promotion strategies to become more engaging and appealing to your target audience

Let's explore the idea of authenticity. Now this idea is very context-dependent. I might imagine a sliding scale between authenticity and mystique. on one-hand is genuine self expression, and on the other-hand is a fantasy-world-building aspect. at any point along this spectrum where your art fits, the concept of authenticity can be utilized to establish genuine connections with an audience. Who is your audience? well, That's a topic for another article. Authenticity involves staying true to the identity you're creating. Consider values, and artistic vision, and thematic elements if you're lean towards 'mystique', and characteristics of your personality, likes, and interests if you lean towards 'self-expression'. It's a 'you do you' type of situation here, nobody can tell you you're wrong, but if the concept is integrated into your promotion strategies, it can create a more cohesive experience while allowing you to express yourself in a way that feels authentic and natural.  You might find that you and your fans start to resonate on a deeper level and build trust faster and maintain loyalty over time.

Effective promotion focuses on connecting with a new audience in meaningful ways, and strengthening the relationship with an existing audience. This involves understanding the desires, interests, and preferences of the target audience and creating experiences that resonate with them. Before you do that, it'd be advised to do some soul-searching. Remember we're talking authentic self-expression here. If it feels unnatural or like you're faking it, pretending to be something you're not, your audience will pick up on it, don't ask me how but they will. You'll know when you start to have that genuine connection with your audience because it will start to feel effortless.

Innovation, when related to progress and differentiation means thinking creatively and finding unique ways to stand out from the crowd. Some examples might include an artist who builds a fantasy world by combining unique imagery and thematic elements, or a songwriter who authentically expresses their genuine self in everything they do. In current year, innovation might be heavily tied to technology, artists and promoters can stay ahead of the curve by adapt to changing trends and technologies, and explore new creative ways for reaching and engaging with audiences. Be open to experimentation, take calculated risks, and continuously seek new and creative solutions but remember, it WILL feel right if it's the right approach for you, don't stick with something just to grind through it if you try and it doesn't inspire you. When it's right it will feel natural, effortless, motivating, and exciting.

The music industry is ever-evolving, and successful approaches are mindful to be adaptable to changing circumstances. Being adaptable means staying flexible. It's the idea of trying new things, keeping what works, and discarding what doesn't work. To do this, the word responsive comes to mind. Do you have any metrics that you track to tell if something is working? it could be streaming analytics, follower count on a given social media network, email subscribers, responses, comments... any number of things. Adaptability, in the tech/business world might be called being 'agile'. in the face of unexpected challenges or opportunities, adjust strategies, tactics, and messages to meet the evolving needs of your life-situation and the preferences of your audience.

A value-Proposition in effective promotion communicates a clear and compelling ask to the audience. Some people feel this is too direct, but it is important. If you have something to give, how are your people going to know it exists if you don't a: tell them it's there, and b: ask them to take a look. Articulate what makes your product, valuable and worth investing time, attention, and resources into and the reasons why can be useful. Remember the idea of authenticity from before? It's important that authenticity comes first. If you've been building a genuine connection, the reasons for your audience to support your value-proposition may not be the product in itself, but instead as a means to show support for you based on the genuine connection itself, which was built on authentic self-expression. it's a circular thing. 

A strong value proposition resonates with the audience's needs and desires, addresses pain points, and offers tangible benefits or rewards for participating, but these are topics for another day...

Collaboration and community can play important roles in authentic self-expression. It can show a side of you that might not be otherwise expressed on your own. How you interact with others, how your influence affects the direction of a song, etc. Building partnerships with other artists, brands, influencers, or organizations can extend reach, amplify messages, and create mutually beneficial opportunities for promotion. Seek collaborations with others in a way that creates a win-win. What do you bring that others need, and what can others bring that you need? Emphasise that and seek harmony while carrying out the project together. 

Similarly, fostering a sense of community among fans can strengthen loyalty, advocacy, and support for the music and the artist. it works the same way, lets say for example you have a community channel or engage with your fans on social media. How can collaboration with your fans create a win-win? in this hypothetical, you might have a question about a direction you want to move with regards to your content as you shift from one batch of songs into the next. So you post a few samples to test the waters, you ask them if they like this direction for the next project and you reply to their comments to ask what they would like to see? Your audience, since you've built a genuine authentic connection, are happy to give you feedback and tell you that it works or that it doesn't work, giving you the feedback you need so you can continue giving them an experience that they can be excited about.

In summary, these principles of originality, authenticity, and self-expression can open up doors to effective strategies that can better help resonate with audiences, drive engagement, and ultimately contribute to the success and longevity of a music career.

​How does one Practice Wholeness in a world divided? What does it mean to be a "whole" self, of healthy mind and capable of making healthy decisions? As children in the developmental stages of life, the world is a place full of new things to discover, and as the child may seek to discover the nature of this world,  seeks to become a part of it, one might note the abundance of questions asked by the child. Questions like why. As the child grows into 'adulthood' however, the inquisitive nature of life is forgotten. Why?

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“Education is what remains after one has forgotten everything he learned in school. It is a miracle that curiosity survives formal education. ”

― Albert Einstein

I'm Here to try.
To try and to fail
Repeatedly, Unapologetically.
To push boundaries, To open doors, To expand horizons
Face fears, and to seek perfection...
But not to expect it.

I'm Here to have compassion
to listen with empathy
To stay humble
To always strive for the best path
​Moving forward

Making failure your main objective - 

What happens when you're afraid you're going to be wrong? Speaking from experience with this one here because it's something I struggle with regularly. Constantly seeking perfection instead of jumping to it and figuring out the minutae later, one can end up seeking what may never come ending up in an endless spiral of preparation with no activity to back it up...

The cure for imposter syndrome

So what do you do? well, do something! Do anything! It's not like those people out there waiting to hear your music or hear your message are out to judge you, Sure some might be, but who spends their life worrying about trolls on the internet? If they do it should be like water rolling off a wax surface. Thick skin. Having such skin, you know, those nay-sayers were not the right people for your art anyways, so who cares what they say. If your message resonates, you WILL recieve confirmation that what you're doing is on the right track. 

Such is the nature of perfection

It doesn't have to be all perfect all the time, Welcome to the realization of being human. We're here to experience, to grow, to try, to fail, to learn, and eventually achieve  mastery over our pursuits.  

afraid to lose

So do the costs outweigh the rewards? You've heard people say that you have to spend money to make money right? Well this is partly true for musicians also. Every step of the way from songwriting, to recording, to production, to launch. The same can be said for energy. How you spend it, the value it brings to other, and the return on the investment of it...

 Want to write a guitar song but don't own a guitar? would getting your hands on one help you achieve the goal?

Want to record an album but don't have gear? would getting some help you achieve the goal? or would it be a more productive use of your time to go find someone to help you who is already set up? 

want to release that album to more people than friends and family? There are people who love your music,  Would it be worth reaching out? would the effort be worth it to you? Or would you try learn the tools of E-commerce to try to do it yourself?

worried about what others think of you

If you're scared, why? If the fear is holding you back, face it head on. Many times you'll realize 'hey if this experiment goes absolutely sideways, I'll still be able to make ends meet. It won't be the end of the world if I do fail, and I'll have gained some valuable experience from the whole process.'

Action is the catalyst for opportunities. Take action, screw fear. Sit down for a moment and ask yourself, what is the worst thing that could happen if I attempt this thing I want to do? count backwards

5-4-3-2-1 go... 

Please don't complain that your gear isn't good enough, or that you're not good enough. Seriously, Stop complaining. Recording is one part artform and one part physics. You as an artist should be learning to trust yourself. That's right, not every project is going to be perfect. Get over it, It doesn't actually matter as much as you might think. 

1: quality on the input

This comes down to your performance, and your overall sound. It's like this, if you practice your song. You will get better results.

It also ties into the quality of your gear. Is your guitar set up properly? does it stay in tune? do you need fresh strings? do you have clean pre-amps for your microphones?

2: Put things in balance

When you have your tracks, lets say you took 3 guitar takes, put them together in a way that blends smoothly. Lets say you've added some soft-synths? and some midi drums. Do they blend? did you put on your engineering hat and use your mixing tricks to make space so that everything sounds good? 

3 Finishing touches.

Adding embelleshments, automation, Final adjustments for dynamics, keeping the song interesting from start to finish. 

​Here at Gene Media, we don't care how you get there. We recognize that everyone is unique in their own approach, or as a smart author once said, "we each have our own game." The whole point is putting trust in yourself, trust in your ears, trust in your process, and trust your ability.

​A song can be four chords. That's not wrong, but if your chord progression is simple, then consider the Principles of contrast to make your song POP.

Where do you put contrast in your song? What are your song's elements?

• Genre
• Hooks
• Metre and rhythm
• Lyrical content
• Instrumentation
• song structure

​Have you thought about how your song is laid out while the concept is fresh? I recommend as good practice to outline a few basic song-structures for the style of music you write. it could look like one of these examples:

or

• A section
  • Intro
  • Buildup
  • Verse
  • Chorus
• B Section
  • Instrumental
  • Verse
  • Hook
• A section
  • Chorus
  • Verse
  • Buildup
• B section
  • Hook
• C section
  • Outro

Helps with efficiency to simply put things into a place where you dont have to worry about structure. Why use this approach? because it takes the struggle out of putting the songs together because that part is already done. Just build the pieces to fit and stick them in. Songwriting En-masse, just remember your Contrast considerations. 

So now that we're fitting the pieces in, I guess you'll need pieces first. This is where creativity and imagination come into play. During your daily (and i hope it's daily) practice, noodle around until you come up with something. Some folks like to play from scales or books for inspiration. others simply jam. The point is to come up with something that sounds good to you. Remember it's music. There isn't a one-size-fits-all approach to this stuff.

​Abrupt transitions are not always bad. To me it depends on the characteristics of the genre, some being friendlier to rule-breaking than others.

Short answer yes, but why? As a musician who aims to become more professional, it's important to make yourself visible. Now, we all have our own launch strategies, y'know, those things we feel comfortable doing to get our music in front of our new potential fans. If you're using the internet to reach these ends, how easy is it for your audience to discover you and your work? 

This comes down to the workload you can handle, again if social media is your game, How many sites are you using? do you need to be on every single one? I have the best results using facebook and Instagram. Maybe I'm wierd that way, but even though I sometimes splash things out to Twitter, tik-tok, or youtube. I simply don't get the same results. 

I'd like to take a second to explain the purpose behind the content. Content is used for discovery, but theres more to it than just that. It's also used to create a personal connection, whether you've got an avante-garde orchestral thing with a band, or you're an indie-solo-singer/songwriter. The end goal is the same. Your online presence is akin your exposure, IE, It's the same as playing that open mic and burning gas to get there. The difference is that It costs next to nothing. It's another way you can get discovered by the people who are going to care about your craft and appreciate the music. So how can you connect with your new potential fans? If you are connecting with them and they want to learn more, then how can you make it easy for them to learn all about you and the thing you're doing. 

This is where having a consolidated online presence comes in...

Case Study: Joey has an instagram account. He posts great content, and is starting to grow a little bit of a following by posting great content every day. The link in his bio sends people to a single landing page with the links to his Youtube channel, His Bandcamp page, and each service where his single is available for streaming. His new social-media friends look at his link, and they can easily learn more about him by clicking through to their favorite place to consume the music. sounds simple right?

Compare that to Billy: Billy has an instagram account with a similar size following, but it points to his soundcloud page. He's got a youtube channel with no link to where people can learn more. His new fans want to learn more so they click the link to the soundcloud profile. There's nothing other than his song. Are people really going to take the time to listen to the song? Maybe they will listen to about 20 seconds, then move on, but most people will visit this link one time, and probably won't even listen to the song. He didn't tell his people what they're getting, and he didn't make it easy to learn all about him and his music.

​Have you ever googled your band/artist name to see what pops up? this is called a Google audit. If you're making art, and you have your own website, and you want to use it to reach new fans, It can be helpful to dial things in so that you show up in the right places (ie. the front page of the search engines.)

​Let's go back to the example of Billy (above) Billy also has a website. His potential new fans like the music on soundcloud  (guess he's doing something right) but they can't find a link to where they can get more..., so they punch his name into google. Nothing to be found, so they try again on facebook, a personal profile that's private. Did Billy earn a new fan from this? Nope!

​leave a lasting impression - get return viewers - add value to your audience - bring them back for more - Gain a Die-hard Cult Following.

The easier it is for your audience to discover you, the lower the friction of building that connection, the more audience retention you'll have, and the easier your journey becomes.

Here are some resources for ways you can consolidate your online presence. Simply gather all the links to where you can be found online, and put them somewhere together, so that you can be found. So that you can make it easier for your new audience to discover everything about you. Remember, If this process is difficult then nobody's going to bother. If it's easy, It causes less friction and more attention retention, so you can connect with more people who will LOVE YOUR MUSIC, and you can keep them coming back for more.